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Matt Kemp image on gum pouch

Updated: March 6, 2013, 2:42 PM ET
By Darren Rovell | ESPN

Shredded gum brand Big League Chew will debut national packaging that will feature an active athlete -- Los Angeles Dodgers outfielder Matt Kemp -- instead of the cartoon characters that have existed on more than 500 million pouches since Big League Chew first hit shelves 33 years ago. In June, a picture of Kemp will adorn the front of the gum package.

The brand, through a partnership with PLB Sports, a maker of athlete-endorsed food products, also has signed Philadelphia Phillies pitcher ...

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