February 17, 2003
Site Also Debuts Home Page Redesign, Search Capabilities
ESPN.com, the leading sports site, will today roll out several new features to its user base, including ESPNMotion - an innovative tool allowing broadband users to view high-quality video, including game highlights, original programming, analysis and clips from "Pardon The Interruption," as well as player and coach interviews, on the site's home page automatically each day. Created through proprietary and patent-pending technology, the application also allows advertisers to run television commercials online with the same quality and sound. In conjunction with the launch, Gatorade has signed on as the first advertiser for ESPNMotion, running the ad "23 vs. 39 Featuring Michael Jordan." The site will also debut a home page redesign and new search capabilities..
"There is much talk about broadband in the industry right now, and with 80% of our users already having access to broadband, we can roll out a product like ESPNMotion to bring life to the stories they follow," said John Skipper, executive vice president, ESPN. "We are continually looking for ways to entertain our users, and these features will make our site even more vital and fun to the fans - so when you miss that Tracy McGrady dunk from last night's game, you can see it on ESPN.com the next morning."
ESPNMotion, which had been available to the site's Insider subscribers since October 2002, is now available for free to PC users with a broadband connection, allowing fans to receive the latest news and information and select highlights throughout the day. After a one-time download of the application, video clips created using the Windows Media Encoder 9 Series will be pushed several times daily directly to the user's computer and will play automatically when logging on to ESPN.com. Fans will also have the ability to view archived video from the current day as well as replay or stop each clip on-demand.
In addition, through ESPN.com's recent agreement with Overture, users will now be able to use the site's new comprehensive search offering, providing fans with access to current and archived ESPN.com stories, team and player content and web results.