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Nielsen NetRatings, September 2003
  • ESPN.com has earned a 33% market share of all unique visitors within sports sites (up from 30% in August) - followed by NFL with a 21% share, Yahoo! Sports with a 20% share, and Sportsline Sites with a 19% share.
  • ESPN.com has earned a 23% market share of all pages viewed within sports sites - followed by Yahoo! Sports with a 22.6% share, followed by, Sportsline Sites with a 10% share and NFL with a 9% share.
  • ESPN.com maintains its leadership position with 15,534,000 unique visitors - reaching 11.5% of all users
  • ESPN.com is #1 sports site with men 10,806,000 unique men - reaching 16.3% of all men
  • ESPN.com is #1 sports site with men 18-34 3,771,000 unique men - reaching 24.2% of all men 18-34
  Unique Audience (000) Active Reach (%) Web Page Views (000) Sessions Per Person Time Per Person (hh:mm:ss)
ESPN 15,534 11.5 1,241,652 7.741 0:57:33
NFL Internet Network 9,710 7.19 462,388 4.85 0:38:09
Yahoo! Sports 9,238 6.84 1,196,546 10.75 1:00:45
Sportsline.com 6,663 4.93 530,766 7.63 1:08:23
SI.com 5,831 4.32 113,788 3.37 0:15:19
MLB.com 5,821 4.31 238,907 5.16 0:31:50
AOL Sports 5,701 4.22 38,499 4.34 0:39:19
OCSN 4,968 3.68 94,780 2.84 0:11:21
nascar.com 3,332 2.47 132,811 6.49 0:32:24
Fox Sports 3,181 2.35 218,994 4.83 0:45:55
USATODAY.com Sports 2,094 1.55 44,453 3.82 0:17:48
NBA Internet Network 1,925 1.42 31,371 2.88 0:09:08
Sports Network 1,728 1.28 9,296 2.16 0:05:04
TheInsiders.com 1,550 1.15 124,052 5.12 0:45:51
NHL.com 1,256 0.93 16,587 2.12 0:08:15


Comscore Media Metrix - ESPN.com Highlights, September 2003

  • ESPN.com has earned a 33% market share of all unique users to sports sites, followed by NFL with a 26% share, Yahoo Sports! with a 21% share, Sportsline Sites with a 15% share, and AOL Sports with a 13% share.
  • ESPN.com maintains its leadership position with 17,551,000 unique visitors - reaching 11.7% of all users.
  • ESPN.com is the #1 sports site with 11,056,000 unique men - reaching 14.8% of all men spending 634,000,000 minutes a month.
  • ESPN.com is the #1 sports site with men 18-34 with 5,002,000 unique visitors - reaching 18.7% of all men - spending 324,000,000 minutes a month.

  Total Unique Visitors (000) % Reach Average Daily Visitors (000)
ESPN 17,551 11.7 2,747
NFL Internet Group 13,914 9.3 1,778
Yahoo! Sports 11,180 7.5 2,476
Sportsline.com Sites 7,942 5.3 1,322
AOL Sports 7,020 4.7 795
MLB.COM 5,991 4 768
SI.COM 5,053 3.4 467
OCSN.COM 4,137 2.8 306
NASCAR.COM 4,037 2.7 606
Fox Sports 3,219 2.1 323
NBA Network 2,425 1.6 202
WWE 2,115 1.4 191
USATODAY Sports 1,783 1.2 199
THEINSIDERS.COM 1,754 1.2 218
The Away Network 1,659 1.1 78