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ESPN.com is the leading provider of sports on the Internet. The prime
user of ESPN.com is the young, affluent, male avid sports fan.
  • Median age: 29 (66% between 18 and 34)
  • Men: 94% | Single: 47%
  • College educated: 87%
  • Employed Full Time: 74%
  • Average (Mean) HHI: $72,100
  • Attended sporting events within the last 12 months: 81%
  • Purchased products online in the last 12 months: 89%
 
INDEXES
ESPN.com Avid Fan Passive Fan Non Fan
Used Internet
(past 30 days)
68% 54% 51%
Used Internet Daily 39% 30% 27%
TO BE READ:
68% of Avid Sports Fans used the Internet in the past 30 days