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  • 74% are employed full time
  • 46% are c-level/executive/professionals
  • 53% are involved with technology purchases for their organizations
  • 46% are involved with office products purchases for their organizations
  • 38% anticipate having a new job/new career within the next 12 months
Please indicate which of the following categories best describes
your title level in your organization?
ESPN.com users have occupations in various industries.
ESPN.com
% Comp
Index
Finance/Banking
4.9
169
Insurance
2.5
151
Computer - Software/Programming
3.2
142
Manufacturing/Operations
5.5
135
Media
2
121
Local/State/Federal Government
9.2
121
Lodging/Food/Travel 2.3 110
Telecommunications 1.7 106
  • B2B advertisers on ESPN.com get a 36% lift in message association
    on average, compared to 29% on other websites
  • B2B advertisers on ESPN.com get a 19% lift in brand favorability on
    average, compared to 3% on other websites
  • B2B advertisers on ESPN.com get a 11% lift in purchase intent on
    average, compared to 3% on other websites

ESPN.com is the #1 sports site on the web to reach C-Level and Senior Executives

ESPN.com reaches more C-Level Executives
Content Sites
% Reach
Reach Online
ESPN.com
10.9
934,595
Yahoo! Sports
5.5
475,134
CNNSI.com
4.6
396,509
AOL.com Sports
4
341,425
CBS SportsLine.com
3.5
303,501
Lycos Fox Sports
1.8
154,519
ESPN.com reaches more Senior Management
Content Sites % Reach Reach Online
ESPN.com
12.4
1,547,529
Yahoo! Sports
6.4
793,792
CNNSI.com
6
750,012
AOL.com Sports
4.5
558,022
CBS SportsLine.com
4.1
507,931
Lycos Fox Sports
2.2
268,175