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- 74% are employed full time
- 46% are c-level/executive/professionals
- 53% are involved with technology purchases for their organizations
- 46% are involved with office products purchases for their organizations
- 38% anticipate having a new job/new career within the next 12 months
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|
Please indicate which of the following categories best describes
your title level in your organization? |
|
|
|
 |
| ESPN.com users have occupations in various industries. |
|
|
|
|
ESPN.com |
% Comp |
Index |
| Finance/Banking |
4.9 |
169 |
 |
| Insurance |
2.5 |
151 |
|
| Computer - Software/Programming |
3.2 |
142 |
|
| Manufacturing/Operations |
5.5 |
135 |
|
| Media |
2 |
121 |
|
| Local/State/Federal Government |
9.2 |
121 |
|
| Lodging/Food/Travel |
2.3 |
110 |
|
| Telecommunications |
1.7 |
106 |
|
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- B2B advertisers on ESPN.com get a 36% lift in message association
on average, compared to 29% on other websites
- B2B advertisers on ESPN.com get a 19% lift in brand favorability on
average, compared to 3% on other websites
- B2B advertisers on ESPN.com get a 11% lift in purchase intent on
average, compared to 3% on other websites
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ESPN.com is the #1 sports site on the web to reach C-Level and Senior Executives
|
|
|
|
| ESPN.com reaches more C-Level Executives |
|
|
|
|
|
|
Content Sites |
|
| ESPN.com |
10.9 |
934,595 |
|
| Yahoo! Sports |
5.5 |
475,134 |
|
| CNNSI.com |
4.6 |
396,509 |
|
| AOL.com Sports |
4 |
341,425 |
|
| CBS SportsLine.com |
3.5 |
303,501 |
|
| Lycos Fox Sports |
1.8 |
154,519 |
|
|
|
| ESPN.com reaches more Senior Management |
|
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|
|
|
|
| Content Sites |
% Reach |
Reach Online |
| ESPN.com |
12.4 |
1,547,529 |
|
|
| Yahoo! Sports |
6.4 |
793,792 |
|
|
| CNNSI.com |
6 |
750,012 |
|
|
| AOL.com Sports |
4.5 |
558,022 |
|
| CBS SportsLine.com |
4.1 |
507,931 |
|
|
| Lycos Fox Sports |
2.2 |
268,175 |
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