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  • 53% are involved in purchasing technological products for their company
  • 60% believe that technology is important
  • 23% purchase technology products before others
  • 19% use a PDA or handheld computer
Which of the following products are you likely to purchase within
the next 12 months?
ESPN.com users have purchased a variety of computer peripherals in
the last 12 months
ESPN.com
% Comp
Index
Game Peripherals
8.6
131
Processor
10.8
129
Network Interface Card
8.5
128
Palmtop/Hand-held computer
6.1
125
Video Card/Board
11.6
120
RAM Memory
20.8
119
Sound Board/Card 11.7 116
Printer - Laser 6.9 111
Speakers 21.3 111
  • Computer advertisers on ESPN.com get a 4% lift in brand awareness
    on average, compared to 3% on other websites.
  • Computer advertisers on ESPN.com get a 18% lift in brand favorability
    on average, compared to -1% on other websites
  • Computer advertisers on ESPN.com get a 8% lift in purchase intent
    on average, compared to -2% on other websites

ESPN.com is the #1 sports site on the web to reach those who shop online
for computer equipment

Adults who shopped online for Computer Hardware in
the last 6 months
Content Sites
% Reach
Reach Online
ESPN.com
16.4
4,675,283
CNNSI.com
8.7
2,486,223
Yahoo! Sports
7.9
2,267,282
CBS SportsLine.com
6.1
1,756,348
AOL.com Sports
3.5
992,658
Lycos Fox Sports
2.5
720,915
Adults who shopped online for Computer Software in
the last 6 months
Content Sites % Reach Reach Online
ESPN.com
16
4,365,292
CNNSI.com
8.5
2,322,695
Yahoo! Sports
7.9
2,155,613
CBS SportsLine.com
5.9
1,622,096
AOL.com Sports
3.9
1,071,620
Lycos Fox Sports
2.7
749,977