|
 |
 |
|
 |
 |
|
- 53% are involved in purchasing technological products for their company
- 60% believe that technology is important
- 23% purchase technology products before others
- 19% use a PDA or handheld computer
|
|
Which of the following products are you likely to purchase within
the next 12 months? |
|
|
|
|
 |
ESPN.com users have purchased a variety of computer peripherals in
the last 12 months |
|
|
|
|
|
ESPN.com
|
% Comp
|
Index
|
| Game Peripherals |
8.6
|
131
|
 |
| Processor |
10.8
|
129
|
|
| Network Interface Card |
8.5
|
128
|
|
| Palmtop/Hand-held computer |
6.1
|
125
|
|
| Video Card/Board |
11.6
|
120
|
|
| RAM Memory |
20.8
|
119
|
|
| Sound Board/Card |
11.7 |
116 |
|
| Printer - Laser |
6.9 |
111 |
|
| Speakers |
21.3 |
111 |
|
|
 |
- Computer advertisers on ESPN.com get a 4% lift in brand awareness
on average, compared to 3% on other websites.
- Computer advertisers on ESPN.com get a 18% lift in brand favorability
on average, compared to -1% on other websites
- Computer advertisers on ESPN.com get a 8% lift in purchase intent
on average, compared to -2% on other websites
|
 |
ESPN.com is the #1 sports site on the web to reach those who shop online
for computer equipment
|
|
|
|
Adults who shopped online for Computer Hardware in
the last 6 months |
|
|
|
|
|
|
|
Content Sites
|
% Reach
|
Reach Online
|
| ESPN.com |
16.4
|
4,675,283
|
|
| CNNSI.com |
8.7
|
2,486,223
|
|
| Yahoo! Sports |
7.9
|
2,267,282
|
|
| CBS SportsLine.com |
6.1
|
1,756,348
|
|
| AOL.com Sports |
3.5
|
992,658
|
|
| Lycos Fox Sports |
2.5
|
720,915
|
|
|
|
Adults who shopped online for Computer Software in
the last 6 months |
|
|
|
|
|
|
| Content Sites |
% Reach |
Reach Online |
| ESPN.com |
16
|
4,365,292
|
|
|
| CNNSI.com |
8.5
|
2,322,695
|
|
|
| Yahoo! Sports |
7.9
|
2,155,613
|
|
|
| CBS SportsLine.com |
5.9
|
1,622,096
|
|
| AOL.com Sports |
3.9
|
1,071,620
|
|
|
| Lycos Fox Sports |
2.7
|
749,977
|
|
|
|
|
|
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