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  • 47% go to the movies 1+ times a month
  • 51% attend musical concerts or operas
  • 79% attend sporting events
Which of the following activities have you participated in the
past 12 months?
ESPN.com users shopped online for entertainment products in the last 6 months
ESPN.com
% Comp
Index
Video Game Cartridges
6.6
176
Home Electronics
23.9
171
Event Tickets
35.9
156
Movie Tapes/DVDs
17.7
156
Music CD's/Tapes
28.4
146
Magazine/Newspaper Subscriptions
9.3
142
  • Entertainment advertisers on ESPN.com get a 135% lift in brand
    awareness on average, compared to 11% on other websites.
  • Entertainment advertisers on ESPN.com get a 130% lift in message
    association on average, compared to 30% on other websites
  • Entertainment advertisers on ESPN.com get a 87% lift in purchase
    intent on average, compared to 14% on other websites

ESPN.com is the #1 sports site on the web to reach those who attend
concerts and movies

Adults who attended a Live Concert in the last 30 days
Content Sites
% Reach
Reach Online
ESPN.com
14.2
4,038,796
Yahoo! Sports
7.2
2,043,379
CNNSI.com
6.4
1,824,374
CBS SportsLine.com
5.1
1,437,862
AOL.com Sports
3.3
943,067
Lycos Fox Sports
2.4
674,512
Adults who attended any movie in the last 30 days
Content Sites % Reach Reach Online
ESPN.com
13.1
8,320,059
Yahoo! Sports
6.8
4,352,844
CNNSI.com
6.3
3,996,543
CBS SportsLine.com
4.8
3,037,507
AOL.com Sports
3.5
2,203,632
Lycos Fox Sports
1.9
1,196,440