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 |
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- 47% go to the movies 1+ times a month
- 51% attend musical concerts or operas
- 79% attend sporting events
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Which of the following activities have you participated in the
past 12 months? |
|
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|
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| ESPN.com users shopped online for entertainment products in the last 6 months |
|
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|
ESPN.com |
% Comp |
Index |
| Video Game Cartridges |
6.6 |
176 |
 |
| Home Electronics |
23.9 |
171 |
|
| Event Tickets |
35.9 |
156 |
|
| Movie Tapes/DVDs |
17.7 |
156 |
|
| Music CD's/Tapes |
28.4 |
146 |
|
| Magazine/Newspaper Subscriptions |
9.3 |
142 |
|
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- Entertainment advertisers on ESPN.com get a 135% lift in brand
awareness on average, compared to 11% on other websites.
- Entertainment advertisers on ESPN.com get a 130% lift in message
association on average, compared to 30% on other websites
- Entertainment advertisers on ESPN.com get a 87% lift in purchase
intent on average, compared to 14% on other websites
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ESPN.com is the #1 sports site on the web to reach those who attend
concerts and movies
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| Adults who attended a Live Concert in the last 30 days |
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|
Content Sites |
% Reach |
Reach Online |
| ESPN.com |
14.2 |
4,038,796 |
|
| Yahoo! Sports |
7.2 |
2,043,379 |
|
| CNNSI.com |
6.4 |
1,824,374 |
|
| CBS SportsLine.com |
5.1 |
1,437,862 |
|
| AOL.com Sports |
3.3 |
943,067 |
|
| Lycos Fox Sports |
2.4 |
674,512 |
|
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|
| Adults who attended any movie in the last 30 days |
|
|
|
|
|
|
| Content Sites |
% Reach |
Reach Online |
| ESPN.com |
13.1 |
8,320,059 |
|
|
| Yahoo! Sports |
6.8 |
4,352,844 |
|
|
| CNNSI.com |
6.3 |
3,996,543 |
|
|
| CBS SportsLine.com |
4.8 |
3,037,507 |
|
| AOL.com Sports |
3.5 |
2,203,632 |
|
|
| Lycos Fox Sports |
1.9 |
1,196,440 |
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