 |
|
 |
 |
|
- 79% have an investment portfolio with a mean value of $79,000
- 52% research investment information on the web
- 32% trade stocks online
- 30% have used a financial planner or money manager
- ESPN.com users invest in everything from mutual funds to
ommon stock to CD’s to Bonds, etc.
|
|
In which of the following do you anticipate investing within
the next 12 months? |
|
|
|
|
 |
| ESPN.com users shopped online for financial information in the past 6 months |
|
|
|
ESPN.com |
% Comp |
Index |
| Stocks |
13.7 |
153 |
 |
| Loans |
20.9 |
139 |
|
| Insurance |
17.4 |
133 |
|
| Credit Cards |
11.1 |
132 |
|
| Home Banking |
10.6 |
127 |
|
|
 |
ESPN.com is the #1 sports site on the web to reach those involved with
online investments
|
|
|
|
Adults who were involved in any online investment
transactions in the last 6 months |
|
|
|
|
|
|
Content Sites |
% Reach |
Reach Online |
| ESPN.com |
16 |
1,506,522 |
|
| Yahoo! Sports |
10.5 |
991,011 |
|
| CNNSI.com |
9.2 |
867,461 |
|
| CBS SportsLine.com |
6.5 |
617,810 |
|
| AOL.com Sports |
3.8 |
360,196 |
|
| Lycos Fox Sports |
2.5 |
231,707 |
|
|
|
Adults who did any online investment shopping in
the last 6 months |
|
|
|
|
|
|
| Content Sites |
% Reach |
Reach Online |
| ESPN.com |
17.6 |
2,939,373 |
|
|
| Yahoo! Sports |
10 |
1,678,330 |
|
|
| CNNSI.com |
9 |
1,510,141 |
|
|
| CBS SportsLine.com |
7.2 |
1,196,238 |
|
| AOL.com Sports |
4.8 |
810,220 |
|
|
| Lycos Fox Sports |
3.1 |
521,774 |
|
|
|
| | | | | | | | |
