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  • 79% have an investment portfolio with a mean value of $79,000
  • 52% research investment information on the web
  • 32% trade stocks online
  • 30% have used a financial planner or money manager
  • ESPN.com users invest in everything from mutual funds to
    ommon stock to CD’s to Bonds, etc.
In which of the following do you anticipate investing within
the next 12 months?
ESPN.com users shopped online for financial information in the past 6 months
ESPN.com
% Comp
Index
Stocks
13.7
153
Loans
20.9
139
Insurance
17.4
133
Credit Cards
11.1
132
Home Banking
10.6
127

ESPN.com is the #1 sports site on the web to reach those involved with
online investments
Adults who were involved in any online investment
transactions in the last 6 months
Content Sites
% Reach
Reach Online
ESPN.com
16
1,506,522
Yahoo! Sports
10.5
991,011
CNNSI.com
9.2
867,461
CBS SportsLine.com
6.5
617,810
AOL.com Sports
3.8
360,196
Lycos Fox Sports
2.5
231,707
Adults who did any online investment shopping in
the last 6 months
Content Sites % Reach Reach Online
ESPN.com
17.6
2,939,373
Yahoo! Sports
10
1,678,330
CNNSI.com
9
1,510,141
CBS SportsLine.com
7.2
1,196,238
AOL.com Sports
4.8
810,220
Lycos Fox Sports
3.1
521,774