|
 |
 |
|
 |
 |
|
- 21% of ESPN.com users plan on purchasing a health club/gym
membership in the next 12 months
- 17% of ESPN.com users will buy home exercise equipment in
the next 12 months
|
|
Which of the following products do you or someone else in your
household purchase or use on a regular basis |
|
|
|
|
 |
| ESPN.com users shopped online for medications in the last 6 months |
|
|
|
|
|
ESPN.com
|
% Reach
|
Reach Online
|
| Drugs/Remedies - Prescription |
11.1
|
1,030,451
|
 |
| Drugs/Remedies -Non Prescription |
11.1
|
858,175
|
|
Heavy Spender-Prescription
/Nonprescription Drugs |
9.9
|
350,151
|
|
|
 |
- Grooming advertisers on ESPN.com get a 33% lift in message
association on average, compared to 19% on other websites.
- Grooming advertisers on ESPN.com get a 9% lift in brand favorability
on average, compared to 7% on other websites
|
 |
ESPN.com is the #1 sports site on the web to reach those who shop online
for drugs/remedies and health/fitness products
|
|
|
|
| Adults who shopped for Drugs/Remedies in the past 6 months |
|
|
|
|
|
|
|
Content Sites
|
% Reach
|
Reach Online
|
| ESPN.com |
10.9
|
1,573,468
|
|
| Yahoo! Sports |
5.8
|
839,562
|
|
| CNNSI.com |
5
|
716,784
|
|
| CBS SportsLine.com |
4.6
|
668,376
|
|
| AOL.com Sports |
3.7
|
535,624
|
|
| Lycos Fox Sports |
2.7
|
385,950
|
|
|
|
Adults who shopped for Health/Fitness Products in the past
6 months |
|
|
|
|
|
|
| Content Sites |
% Reach |
Reach Online |
| ESPN.com |
14.6
|
1,669,885
|
|
|
| Yahoo! Sports |
7.7
|
887,588
|
|
|
| CNNSI.com |
7.5
|
855,236
|
|
|
| CBS SportsLine.com |
5.7
|
656,615
|
|
| AOL.com Sports |
4.4
|
506,036
|
|
|
| Lycos Fox Sports |
2.6
|
302,365
|
|
|
|
|
|
|
 |
|
|
|
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