|
 |
 |
|
 |
 |
|
- Play online fantasy sports games: 46%
- Likely to purchase sports related products: 79%
- Likely to purchase athletic footwear in the next 12 months: 89%
- Have attended a sports event in the past 12 months: 79%
- Likely to take a sports-related vacation: 30%
|
|
Which of the following products are you likely to purchase within
the next 12 months? |
|
|
|
|
 |
| ESPN.com users are avid sports fans |
|
|
|
|
Adults who participated in any of the following sports activities
in the last 30 days |
|
|
|
|
|
|
|
ESPN.com
|
% Comp
|
Index
|
| Attended Professional Sports Event |
30
|
231
|
 |
| Attended Collegiate Sports Event |
22
|
231
|
|
| Participates in Adult Sports League |
12.9
|
185
|
|
| Any Sports/Fitness Participation |
67.9
|
134
|
|
|
 |
- Sporting Goods advertisers on ESPN.com get a 23% lift in message
association on average, compared to 22% on other websites
- Sporting Goods advertisers on ESPN.com get a 11% lift in purchase
intent on average, compared to 5% on other websites
|
 |
ESPN.com is the #1 sports site on the web to reach those who shop and purchase sporting goods online
|
|
|
|
Adults who shopped online for Sporting Goods in the last
6 months |
|
|
|
|
Content Sites
|
% Reach
|
Reach Online
|
| ESPN.com |
30.3
|
4,093,296
|
|
| Lycos Fox Sports |
16.5
|
2,221,164
|
|
| CNNSI.com |
14.2
|
1,915,531
|
|
| CBS SportsLine.com |
12
|
1,615,123
|
|
| AOL.com Sports |
7.1
|
961,089
|
|
| Yahoo! Sports |
5.8
|
779,897
|
|
|
|
Adults who purchased Sporting Goods online in the last
6 months |
|
|
|
|
|
|
| Content Sites |
% Reach |
Reach Online |
| ESPN.com |
28.2
|
1,408,820
|
|
|
| Yahoo! Sports |
17
|
851,626
|
|
|
| CNNSI.com |
13.7
|
683,786
|
|
|
| CBS SportsLine.com |
10.1
|
506,694
|
|
| Lycos Fox Sports |
6.2
|
308,486
|
|
|
| AOL.com Sports |
6.2
|
309,066
|
|
|
|
|
|
|
 |
|
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