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  • Play online fantasy sports games: 46%
  • Likely to purchase sports related products: 79%
  • Likely to purchase athletic footwear in the next 12 months: 89%
  • Have attended a sports event in the past 12 months: 79%
  • Likely to take a sports-related vacation: 30%
Which of the following products are you likely to purchase within
the next 12 months?
ESPN.com users are avid sports fans
Adults who participated in any of the following sports activities
in the last 30 days
ESPN.com
% Comp
Index
Attended Professional Sports Event
30
231
Attended Collegiate Sports Event
22
231
Participates in Adult Sports League
12.9
185
Any Sports/Fitness Participation
67.9
134
  • Sporting Goods advertisers on ESPN.com get a 23% lift in message
    association on average, compared to 22% on other websites
  • Sporting Goods advertisers on ESPN.com get a 11% lift in purchase
    intent on average, compared to 5% on other websites

ESPN.com is the #1 sports site on the web to reach those who shop and purchase sporting goods online

Adults who shopped online for Sporting Goods in the last
6 months
Content Sites
% Reach
Reach Online
ESPN.com
30.3
4,093,296
Lycos Fox Sports
16.5
2,221,164
CNNSI.com
14.2
1,915,531
CBS SportsLine.com
12
1,615,123
AOL.com Sports
7.1
961,089
Yahoo! Sports
5.8
779,897
Adults who purchased Sporting Goods online in the last
6 months
Content Sites % Reach Reach Online
ESPN.com
28.2
1,408,820
Yahoo! Sports
17
851,626
CNNSI.com
13.7
683,786
CBS SportsLine.com
10.1
506,694
Lycos Fox Sports
6.2
308,486
AOL.com Sports
6.2
309,066