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  • 60% believe technology is important
  • 24% purchase technology products before others
  • 53% are involved in purchasing technological products for their company
  • 80% listen to music on their computers
  • 72% play games on their computers
  • 19% use a PDA or handheld computer
Which of the following products are you likely to purchase within
the next 12 months?
ESPN.com users have purchased various electronic products in the last 12 months
ESPN.com
% Comp
Index
PDA/Handheld Computer
6.9
133
DVD player
28.4
129
MP3 Player/CD Burner
11.8
129
Camcorder
11.2
115
Digital camera
15.9
107
  • Technology advertisers on ESPN.com get a 4% lift in brand awareness
    on average, compared to 3% on other websites.
  • Technology advertisers on ESPN.com get a 18% lift in brand favorability
    on average, compared to -1% on other websites
  • Technology advertisers on ESPN.com get a 8% lift in purchase intent
    on average, compared to -2% on other websites

ESPN.com is the #1 sports site to reach electronic shoppers and buyers.

Adults who shopped online for home electronics on the last 6 months
Content Sites
% Reach
Reach Online
ESPN.com
20.7
3,972,196
CNNSI.com
11
2,100,134
Yahoo! Sports
10.3
1,969,137
CBS SportsLine.com
7.8
1,489,059
AOL.com Sports
3.9
739,552
Lycos Fox Sports
3.2
611,111
Adults who purchased electronic equipment in the last 12 months
Content Sites % Reach Reach Online
ESPN.com
12.7
13,174,973
Yahoo! Sports
6.7
6,914,217
CNNSI.com
5.8
5,956,926
CBS SportsLine.com
4.7
4,836,695
AOL.com Sports
3.5
3,588,060
Lycos Fox Sports
2.1
2,148,329