|
 |
 |
|
 |
 |
|
- 60% believe technology is important
- 24% purchase technology products before others
- 53% are involved in purchasing technological products for their company
- 80% listen to music on their computers
- 72% play games on their computers
- 19% use a PDA or handheld computer
|
|
Which of the following products are you likely to purchase within
the next 12 months? |
|
|
|
|
 |
| ESPN.com users have purchased various electronic products in the last 12 months |
|
|
|
|
|
ESPN.com
|
% Comp
|
Index
|
| PDA/Handheld Computer |
6.9
|
133
|
 |
| DVD player |
28.4
|
129
|
|
| MP3 Player/CD Burner |
11.8
|
129
|
|
| Camcorder |
11.2
|
115
|
|
| Digital camera |
15.9
|
107
|
|
|
 |
- Technology advertisers on ESPN.com get a 4% lift in brand awareness
on average, compared to 3% on other websites.
- Technology advertisers on ESPN.com get a 18% lift in brand favorability
on average, compared to -1% on other websites
- Technology advertisers on ESPN.com get a 8% lift in purchase intent
on average, compared to -2% on other websites
|
 |
ESPN.com is the #1 sports site to reach electronic shoppers and buyers.
|
|
|
|
| Adults who shopped online for home electronics on the last 6 months |
|
|
|
|
|
|
|
Content Sites
|
% Reach
|
Reach Online
|
| ESPN.com |
20.7
|
3,972,196
|
|
| CNNSI.com |
11
|
2,100,134
|
|
| Yahoo! Sports |
10.3
|
1,969,137
|
|
| CBS SportsLine.com |
7.8
|
1,489,059
|
|
| AOL.com Sports |
3.9
|
739,552
|
|
| Lycos Fox Sports |
3.2
|
611,111
|
|
|
|
| Adults who purchased electronic equipment in the last 12 months |
|
|
|
|
|
|
| Content Sites |
% Reach |
Reach Online |
| ESPN.com |
12.7
|
13,174,973
|
|
|
| Yahoo! Sports |
6.7
|
6,914,217
|
|
|
| CNNSI.com |
5.8
|
5,956,926
|
|
|
| CBS SportsLine.com |
4.7
|
4,836,695
|
|
| AOL.com Sports |
3.5
|
3,588,060
|
|
|
| Lycos Fox Sports |
2.1
|
2,148,329
|
|
|
|
|
|
|
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|
