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 |
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|
- Average number of business trips in last 12 months: 2.3
- Average number of vacation trips in last 12 months: 2.7
- Likely to go on a resort vacation: 28%
- Likely to take a cruise: 18%
- Total Average number of trips taken: 4.9
|
|
Which of the following travel products are you likely to purchase
within the next 12 months? |
|
|
|
|
 |
| ESPN.com users shopped online for travel information in the last 6 months |
|
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|
|
|
ESPN.com
|
% Comp
|
Index
|
| Car Rental |
20.2
|
131
|
 |
| Hotel/Motel Reservations |
37.1
|
128
|
|
| Any Online Travel Purchase |
43.7
|
124
|
|
| Airline Ticket/Reservation |
58.1 |
117 |
|
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| ESPN.com is the #1 sports site on the web to reach travelers |
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|
|
Adults who made online travel purchases in the last
6 months |
|
|
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|
|
|
|
Content Sites
|
% Reach
|
Reach Online
|
| ESPN.com |
14.9
|
7,272,588
|
|
| Yahoo! Sports |
7.6
|
3,680,297
|
|
| CNNSI.com |
7.4
|
3,592,365
|
|
| CBS SportsLine.com |
5.5
|
2,684,194
|
|
| AOL.com Sports |
3.6
|
1,774,219
|
|
| Lycos Fox Sports |
2.4
|
1,173,746
|
|
|
|
Adults who shopped online for Vacation Packages in the
last 6 months |
|
|
|
|
|
|
| Content Sites |
% Reach |
Reach Online |
| ESPN.com |
16
|
4,278,305
|
|
|
| Yahoo! Sports |
7.8
|
2,088,538
|
|
|
| CNNSI.com |
7.7
|
2,064,490
|
|
|
| CBS SportsLine.com |
5.9
|
1,576,722
|
|
| AOL.com Sports |
4.9
|
1,312,768
|
|
|
| Lycos Fox Sports |
2.8
|
742,736
|
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