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  • Average number of business trips in last 12 months: 2.3
  • Average number of vacation trips in last 12 months: 2.7
  • Likely to go on a resort vacation: 28%
  • Likely to take a cruise: 18%
  • Total Average number of trips taken: 4.9
Which of the following travel products are you likely to purchase
within the next 12 months?
ESPN.com users shopped online for travel information in the last 6 months
ESPN.com
% Comp
Index
Car Rental
20.2
131
Hotel/Motel Reservations
37.1
128
Any Online Travel Purchase
43.7
124
Airline Ticket/Reservation 58.1 117

ESPN.com is the #1 sports site on the web to reach travelers
Adults who made online travel purchases in the last
6 months
Content Sites
% Reach
Reach Online
ESPN.com
14.9
7,272,588
Yahoo! Sports
7.6
3,680,297
CNNSI.com
7.4
3,592,365
CBS SportsLine.com
5.5
2,684,194
AOL.com Sports
3.6
1,774,219
Lycos Fox Sports
2.4
1,173,746
Adults who shopped online for Vacation Packages in the
last 6 months
Content Sites % Reach Reach Online
ESPN.com
16
4,278,305
Yahoo! Sports
7.8
2,088,538
CNNSI.com
7.7
2,064,490
CBS SportsLine.com
5.9
1,576,722
AOL.com Sports
4.9
1,312,768
Lycos Fox Sports
2.8
742,736