AUTOS: Intend to purchase an auto in the next year: 45%
ENTERTAINMENT: Rented DVDs: 51%,
FANTASY GAMES: Play NCAA Tournament Challenge: 66%
FINANCIAL: 72% invest, with an average (mean) portfolio of $110,000
MUSIC: Listen to music on their PC: 75%
RETAIL: Make online purchases: 65%
SPORTING EVENTS: Attend sporting events: 83%
SPORTING GOODS: Plan to buy sports gear in the next 12 months: 54%.
TECHNOLOGY: Say, “Technology is important to me.”: 50%. Involved in
company technology purchases: 45%
TELECOM: Use a cell phone with Internet access: 20%
TRAVEL: Took an average of 6 trips in the past year
VIDEO GAMES: Play video games: 60%
The majority (78%) of respondents are daily visitors to ESPN.com
and over half (54%) of them say they visit the area of their interest
on ESPN.com daily.
96% are satisfied with ESPN.com.
94% stated that ESPN.com was their favorite national web
site for acquiring sports news and information.
ESPN was selected by nine out of ten respondants (91%) as their favorite
brand that provides sports related content and the majority (97%) agree
that ESPN is a leader in its industry.
26% of visitors regularly read or subscribe to ESPN The Magazine.
64% report watching SportsCenter daily.
Advertising on ESPN.com results in higher lifts in all branding metrics
