Median age: 28 (72% between 18 and 34)
Men: 93% | Single: 56%
Any college: 93%
Full-time employed: 66%
Average (Mean) household income: $71,400
Second most popular sport followed: NFL (80%)
Intend to purchase an auto in the next year: 45%
Rented DVDs: 51%,
Play NCAA Tournament Challenge: 66%
72% invest, with an average (mean) portfolio of $110,000
Listen to music on their PC: 75%
Make online purchases: 65%
Attend sporting events: 83%
Plan to buy sports gear in the next 12 months: 54%.
Say, Technology is important to me.: 50%. Involved in
company technology purchases: 45%
Use a cell phone with Internet access: 20%
Took an average of 6 trips in the past year
Play video games: 60%
The majority (78%) of respondents are daily visitors to ESPN.com
and over half (54%) of them say they visit the area of their interest
on ESPN.com daily.
96% are satisfied with ESPN.com.
94% stated that ESPN.com was their favorite national web
site for acquiring sports news and information.
ESPN was selected by nine out of ten respondants (91%) as their favorite
brand that provides sports related content and the majority (97%) agree
that ESPN is a leader in its industry.
26% of visitors regularly read or subscribe to
ESPN The Magazine
64% report watching
Advertising on ESPN.com results in higher lifts in all branding metrics
J. Riley McDonough
College Basketball Landscape
College Football Landscape