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  • Median age: 28 (72% between 18 and 34)
  • Men: 93% | Single: 56%
  • Any college: 93%
  • Full-time employed: 66%
  • Average (Mean) household income: $71,400
  • Second most popular sport followed: NFL (80%)
  • AUTOS: Intend to purchase an auto in the next year: 45%
  • ENTERTAINMENT: Rented DVDs: 51%,
  • FANTASY GAMES: Play NCAA Tournament Challenge: 66%
  • FINANCIAL: 72% invest, with an average (mean) portfolio of $110,000
  • MUSIC: Listen to music on their PC: 75%
  • RETAIL: Make online purchases: 65%
  • SPORTING EVENTS: Attend sporting events: 83%
  • SPORTING GOODS: Plan to buy sports gear in the next 12 months: 54%.
  • TECHNOLOGY: Say, “Technology is important to me.”: 50%. Involved in
    company technology purchases: 45%
  • TELECOM: Use a cell phone with Internet access: 20%
  • TRAVEL: Took an average of 6 trips in the past year
  • VIDEO GAMES: Play video games: 60%
  • The majority (78%) of respondents are daily visitors to ESPN.com
    and over half (54%) of them say they visit the area of their interest
    on ESPN.com daily.
    • 96% are satisfied with ESPN.com.
    • 94% stated that ESPN.com was their favorite national web
      site for acquiring sports news and information.
  • ESPN was selected by nine out of ten respondants (91%) as their favorite
    brand that provides sports related content and the majority (97%) agree
    that ESPN is a leader in its industry.
    • 26% of visitors regularly read or subscribe to ESPN The Magazine.
    • 64% report watching SportsCenter daily.
Advertising on ESPN.com results in higher lifts in all branding metrics