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  • Median Age: 30 (63% between 18 and 34)
  • Men: 94% | Single: 45%
  • Any college: 87%
  • Full-time employed: 71%
  • Average (Mean) household income: $69,200
  • Second most popular sport followed: Pro Football (78%)
  • Agree that industry leading brands advertise on ESPN.com: 45%
  • AUTOS: Intend to purchase an auto in the next year: 57%
  • ENTERTAINMENT: Play games on their computer: 71%
  • FINANCIAL: 78% invest, with an average (mean) portfolio of $127,000
  • FANTASY GAMES: Play online Fantasy Games: 54%
  • MUSIC: Listen to music on their PC: 80%
  • RETAIL: Make online purchases: 80%
  • SPORTING GOODS: Likely to purchase sports-related products: 80%,
    Athletic footwear: 91%
  • TECHNOLOGY: Full-time employees involved in company technology
    purchases: 53%
  • TELECOM: Use a cell phone: 75%, With Internet access: 18%
  • TRAVEL: Average number of total trips taken: 5
  • VIDEO GAMES: Play video games: 58%
  • The majority (68%) of respondents are daily visitors to ESPN.com and over
    one-third (38%) say they visit the College Basketball area of ESPN.com Daily
    • 97% are satisfied with ESPN.com.
    • 95% stated that ESPN.com was their favorite national web site for acquiring sports news and information.
  • ESPN was selected by nine out of ten respondants (92%) as their favorite
    brand that provides sports-related content and majority of them (97%)
    agree that ESPN is a leader in its industry.
    • 23% of visitors regularly read or subscribe to ESPN The Magazine.
    • 66% report watching SportsCenter daily.
Advertising on ESPN.com results in higher lifts in all branding metrics