FANTASY GAMES: Play online Fantasy Golf Games: 33%
FINANCIAL: Non-students with an investment portfolio: 88%. Average
portfolio among non-students who invest: $150,000
RETAIL: Purchased products online in the past 12 months: 69%
SPORTING GOODS: Planning to buy golf-related products in
the next 12 months: 70%
TECHNOLOGY: Full-time employees involved in company technology
purchases: 57%
TELECOM: Use a cell phone: 81%
TRAVEL: Average number of total trips taken: 6
Visit the golf area of ESPN.com a few times per week: 31%
Play 20+ rounds of golf per year: 38%
Play fantasy golf on ESPN: 16%
Likely to go on a golf vacation: 43%
Will purchase (in the next 12 months):
Golf Balls: 71%
Golf shoes: 38%
Golf Clubs: 38%
Golf training aids: 13%
Golf apparel: 45%
Around three-quarters (71%) of respondents are daily visitors to ESPN.com
94 percent are satisfied with ESPN.com.
92 percent stated that ESPN.com was their favorite national web site
for acquiring sports news and information.
ESPN was selected by nine out of ten respondants (90%) as their favorite
brand that provides sports-related content and majority of them (96%)
agree that ESPN is a leader in its industry.
ESPN maintains a strong brand presence among its site visitors.
20 percent of visitors regularly read or subscribe to ESPN The Magazine.
63 percent report watching SportsCenter daily.
Advertising on ESPN.com results in higher lifts in all branding metrics
