Median age: 30 (64% between 18 and 34)
Men: 95% | Single: 47%
Any college: 89%
Full-time employed: 78%
Average household income: $72,600
Second most popular sport followed: Pro football (77%)
Agree that industry leading brands advertise on ESPN.com: 49%
Intend to purchase an automobile in the next year: 54%
Play games on their computer: 74%
Non-students with an investment portfolio: 79%. Average
portfolio among non-students who invest: $116,000
Play online Fantasy Games: 59%
Listen to music on their PC: 80%
Make online purchases: 90%
Likely to purchase sports-related products:
78%, Athletic footwear: 87%, Gear: 64%
Full-time employees involved in company technology
Use a cell phone: 76%. With Internet access: 16%
Average number of total trips taken: 5
Play video games: 60%
The majority (86%) of respondents are daily visitors to ESPN.com and two-thirds (66%) say they visit the MLB area of ESPN.com daily.
97 percent are satisfied with ESPN.com.
96 percent stated that ESPN.com was their favorite national web site for acquiring sports news and information.
ESPN was selected by nine out of ten respondants (91%) as their favorite
brand that provides sports related content and majority of them (97%)
agree that ESPN is a leader in its industry.
ESPN maintains a strong brand presence among its site visitors.
26 percent of visitors regularly read or subscribe to
ESPN The Magazine
65 percent report watching
Advertising on ESPN.com results in higher lifts in all branding metrics
J. Riley McDonough
College Basketball Landscape
College Football Landscape