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  • Median age: 30 (64% between 18 and 34)
  • Men: 95% | Single: 47%
  • Any college: 89%
  • Full-time employed: 78%
  • Average household income: $72,600
  • Second most popular sport followed: Pro football (77%)
  • Agree that industry leading brands advertise on ESPN.com: 49%
  • AUTOS: Intend to purchase an automobile in the next year: 54%
  • ENTERTAINMENT: Play games on their computer: 74%
  • FINANCIAL: Non-students with an investment portfolio: 79%. Average
    portfolio among non-students who invest: $116,000
  • FANTASY GAMES: Play online Fantasy Games: 59%
  • MUSIC: Listen to music on their PC: 80%
  • RETAIL: Make online purchases: 90%
  • SPORTING GOODS: Likely to purchase sports-related products:
    78%, Athletic footwear: 87%, Gear: 64%
  • TECHNOLOGY: Full-time employees involved in company technology
    purchases: 53%
  • TELECOM: Use a cell phone: 76%. With Internet access: 16%
  • TRAVEL: Average number of total trips taken: 5
  • VIDEO GAMES: Play video games: 60%
  • The majority (86%) of respondents are daily visitors to ESPN.com and two-thirds (66%) say they visit the MLB area of ESPN.com daily.
    • 97 percent are satisfied with ESPN.com.
    • 96 percent stated that ESPN.com was their favorite national web site for acquiring sports news and information.
  • ESPN was selected by nine out of ten respondants (91%) as their favorite
    brand that provides sports related content and majority of them (97%)
    agree that ESPN is a leader in its industry.
  • ESPN maintains a strong brand presence among its site visitors.
    • 26 percent of visitors regularly read or subscribe to ESPN The Magazine.
    • 65 percent report watching SportsCenter daily.
Advertising on ESPN.com results in higher lifts in all branding metrics