AUTOS: Intend to purchase an auto in the next year: 59%
ENTERTAINMENT: Rented DVDs: 65%
FANTASY GAMES: Play online Fantasy Basketball Games: 43%
FINANCIAL: 74% invest, with an average (mean) portfolio of $101,000
MUSIC: Listen to music on their PC: 82%
RETAIL: Make online purchases: 88%
SPORTING GOODS: Planning to buy sports-related products in the next
12 months: 81%. Sporting goods or sports gear: 55%, Basketball
sneakers: 58%
TECHNOLOGY: Say, “Technology is important to me.”: 59%. Involved in
company technology purchases: 55%
TELECOM: Use a cell phone: 73%; With Internet access: 20%
TRAVEL: Took an average of 5 trips in the past year
VIDEO GAMES: Play video games: 65%
The majority (80%) of respondents are daily visitors to ESPN.com and over
half (52%) say they visit the NBA area of ESPN.com daily.
96% are satisfied with ESPN.com
94% stated that ESPN.com was their favorite national Web site for acquiring sports news and information.
ESPN was selected by nine out of ten respondants (91%) as their favorite
brand that provides sports related content and virtually all (96%) agree
that ESPN is a leader in the industry.
One-third of visitors regularly read or subscribe to ESPN The Magazine.
