Single: 44% | Married: 46%
Median Age: 30 (65% between 18 and 34)
Average (Mean) household income: $71,800
Any college: 86%
Full-time employed: 76%
Full-time students: 14%
Intend to purchase an auto in the next year: 52%
Rent DVDs: 64%
Play online Fantasy Football Games: 59%
Non-students with an investment portfolio: 76%. Average
portfolio among non-students who invest: $91,000
Listen to music on their PC: 80%
Make online purchases: 90%
Likely to purchase sports-related products: 78%.
Sporting goods or sports gear: 58%
Full-time employees involved in company technology
Use a cell phone: 75%, With Internet access: 16%
Took an average of 5 trips in the past year
Play video games: 60%
The majority (71%) of respondents are daily visitors to ESPN.com and half
(49%) of them say they visit the NFL area of ESPN.com daily.
96% are satisfied with ESPN.com
92% stated that ESPN.com was their favorite national Web site for acquiring sports news and information.
ESPN was selected by nine out of ten respondants (92%) as their favorite
brand that provides sports related content and the majority (97%) agree
that ESPN is a leader in the industry.
ESPN maintains a strong brand presence among its site visitors.
24% of visitors regularly read or subscribe to
ESPN The Magazine
64% report watching
Advertising on ESPN.com section of ESPN.com results in higher lifts in all
J. Riley McDonough
College Basketball Landscape
College Football Landscape