AUTOS: Intend to purchase an auto in the next year: 52%
ENTERTAINMENT: Rent DVDs: 64%
FANTASY GAMES: Play online Fantasy Football Games: 59%
FINANCIAL: Non-students with an investment portfolio: 76%. Average
portfolio among non-students who invest: $91,000
MUSIC: Listen to music on their PC: 80%
RETAIL: Make online purchases: 90%
SPORTING GOODS: Likely to purchase sports-related products: 78%.
Sporting goods or sports gear: 58%
TECHNOLOGY: Full-time employees involved in company technology
purchases: 52%
TELECOM: Use a cell phone: 75%, With Internet access: 16%
TRAVEL: Took an average of 5 trips in the past year
VIDEO GAMES: Play video games: 60%
The majority (71%) of respondents are daily visitors to ESPN.com and half
(49%) of them say they visit the NFL area of ESPN.com daily.
96% are satisfied with ESPN.com
92% stated that ESPN.com was their favorite national Web site for acquiring sports news and information.
ESPN was selected by nine out of ten respondants (92%) as their favorite
brand that provides sports related content and the majority (97%) agree
that ESPN is a leader in the industry.
ESPN maintains a strong brand presence among its site visitors.
24% of visitors regularly read or subscribe to ESPN The Magazine.
64% report watching SportsCenter daily.
Advertising on ESPN.com section of ESPN.com results in higher lifts in all
branding metrics
