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  • Men: 92%
  • Median age: 29 (70% between 18 and 34)
  • Single: 49% | Married: 42%
  • Average household income: $70,900
  • Any college: 85%
  • Full-time employed: 74%
  • Full-time students: 13%
  • AUTOS: Intend to purchase an automobile in the next year: 49%
  • ENTERTAINMENT: Rent DVDs: 61%. Play games on their computer: 77%
  • FANTASY GAMES: Play online Fantasy Hockey Games: 43%
  • FINANCIAL: Non-students with an investment portfolio: 76%. Average
    portfolio among non-students who invest: $104,000
  • MUSIC: Listen to music on their PC: 83%
  • RETAIL: Make online purchases: 88%
  • SPORTING GOODS: Planning to buy sports-related products
    in the next 12 months: 79%. Sporting goods or sports gear: 69%
  • TECHNOLOGY: Full-time employees involved in company technology
    purchases: 43%
  • TELECOM: Use a cell phone: 74%, With Internet access: 17%
  • TRAVEL: Will take a sports-related vacation: 31%
  • VIDEO GAMES: Play video game consoles: 77%
  • The vast majority (80%) of respondents are daily visitors to ESPN.com
    and over half (56%) say they visit the NHL area of ESPN.com daily.
    • 95% are satisfied with ESPN.com
    • 96% stated that ESPN.com was their favorite national Web site for acquiring sports news and information.
  • ESPN was selected by nine out of ten respondants (91%) as their favorite
    brand that provides sports-related content and virtually all (98%) agree
    that ESPN is a leader in its industry.
  • ESPN maintains a strong brand presence among its site visitors.
    • One quarter of visitors regularly read or subscribe to ESPN
      The Magazine
    • Over half (58%) report watching SportsCenter daily.
Advertising on ESPN.com results in higher lifts in all branding metrics