Median age: 29 (70% between 18 and 34)
Single: 49% | Married: 42%
Average household income: $70,900
Any college: 85%
Full-time employed: 74%
Full-time students: 13%
Intend to purchase an automobile in the next year: 49%
Rent DVDs: 61%. Play games on their computer: 77%
Play online Fantasy Hockey Games: 43%
Non-students with an investment portfolio: 76%. Average
portfolio among non-students who invest: $104,000
Listen to music on their PC: 83%
Make online purchases: 88%
Planning to buy sports-related products
in the next 12 months: 79%. Sporting goods or sports gear: 69%
Full-time employees involved in company technology
Use a cell phone: 74%, With Internet access: 17%
Will take a sports-related vacation: 31%
Play video game consoles: 77%
The vast majority (80%) of respondents are daily visitors to ESPN.com
and over half (56%) say they visit the NHL area of ESPN.com daily.
95% are satisfied with ESPN.com
96% stated that ESPN.com was their favorite national Web site for acquiring sports news and information.
ESPN was selected by nine out of ten respondants (91%) as their favorite
brand that provides sports-related content and virtually all (98%) agree
that ESPN is a leader in its industry.
ESPN maintains a strong brand presence among its site visitors.
One quarter of visitors regularly read or subscribe to
Over half (58%) report watching
Advertising on ESPN.com results in higher lifts in all branding metrics
J. Riley McDonough
College Basketball Landscape
College Football Landscape