AUTOS: Intend to purchase an automobile in the next year: 49%
ENTERTAINMENT: Rent DVDs: 61%. Play games on their computer: 77%
FANTASY GAMES: Play online Fantasy Hockey Games: 43%
FINANCIAL: Non-students with an investment portfolio: 76%. Average
portfolio among non-students who invest: $104,000
MUSIC: Listen to music on their PC: 83%
RETAIL: Make online purchases: 88%
SPORTING GOODS: Planning to buy sports-related products
in the next 12 months: 79%. Sporting goods or sports gear: 69%
TECHNOLOGY: Full-time employees involved in company technology
purchases: 43%
TELECOM: Use a cell phone: 74%, With Internet access: 17%
TRAVEL: Will take a sports-related vacation: 31%
VIDEO GAMES: Play video game consoles: 77%
The vast majority (80%) of respondents are daily visitors to ESPN.com
and over half (56%) say they visit the NHL area of ESPN.com daily.
95% are satisfied with ESPN.com
96% stated that ESPN.com was their favorite national Web site for acquiring sports news and information.
ESPN was selected by nine out of ten respondants (91%) as their favorite
brand that provides sports-related content and virtually all (98%) agree
that ESPN is a leader in its industry.
ESPN maintains a strong brand presence among its site visitors.
One quarter of visitors regularly read or subscribe to ESPN
The Magazine.
Over half (58%) report watching SportsCenter daily.
Advertising on ESPN.com results in higher lifts in all branding metrics
