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  • Men: 90%
  • Single: 28% | Married: 59%
  • Median Age: 30 (44% between 18 and 34)
  • Average household income: $68,100
  • Any college: 81%
  • Full-time employed: 84%
  • Full-time students: 5%
  • Second most popular sport followed: Pro football (65%)
  • Agree that industry leading brands advertise on ESPN.com: 50%
  • AUTOS: Intend to purchase an automobile in the next year: 58%
  • ENTERTAINMENT: Play games on their computer: 71%.
  • FANTASY GAMES: Play online Fantasy Auto Racing Games: 62%
  • FINANCE: Non-students with an investment portfolio: 76%. Average
    portfolio among non-students who invest: $115,000
  • MUSIC: Listen to music on their PC: 71%
  • RETAIL: Make online purchases: 88%
  • SPORTING GOODS: Likely to purchase sports-related products: 74%.
    Sporting goods or sports gear: 59%
  • TECHNOLOGY: Full-time employees involved in company technology
    purchase: 54%:
  • TELECOM: Use a cell phone: 72%, With Internet access: 14%
  • TRAVEL: Will take a sports-related vacation in the next year: 35%.
    Average number of total trips taken: 5
  • VIDEO GAMES: Play video games: 49%
  • Over half (59%) of respondents are daily visitors to ESPN.com and one
    quarter (28%) of them say they visit the RPM area of ESPN.com daily.
    • 93% are satisfied with ESPN.com
    • 90% stated that ESPN.com was their favorite national Web site for acquiring sports news and information.
  • ESPN was selected by nearly nine out of ten respondants (86%) as their
    favorite brand that provides sports-related content and the majority (92%)
    agrees that ESPN is a leader in the industry.
    • 15% of visitors regularly read or subscribe to ESPN The Magazine.
    • 53% report watching SportsCenter daily.
Advertising on ESPN.com results in higher lifts in all branding metrics