Second most popular sport followed: Pro football (65%)
Agree that industry leading brands advertise on ESPN.com: 50%
AUTOS: Intend to purchase an automobile in the next year: 58%
ENTERTAINMENT: Play games on their computer: 71%.
FANTASY GAMES: Play online Fantasy Auto Racing Games: 62%
FINANCE: Non-students with an investment portfolio: 76%. Average
portfolio among non-students who invest: $115,000
MUSIC: Listen to music on their PC: 71%
RETAIL: Make online purchases: 88%
SPORTING GOODS: Likely to purchase sports-related products: 74%.
Sporting goods or sports gear: 59%
TECHNOLOGY: Full-time employees involved in company technology
purchase: 54%:
TELECOM: Use a cell phone: 72%, With Internet access: 14%
TRAVEL: Will take a sports-related vacation in the next year: 35%.
Average number of total trips taken: 5
VIDEO GAMES: Play video games: 49%
Over half (59%) of respondents are daily visitors to ESPN.com and one
quarter (28%) of them say they visit the RPM area of ESPN.com daily.
93% are satisfied with ESPN.com
90% stated that ESPN.com was their favorite national Web site for acquiring sports news and information.
ESPN was selected by nearly nine out of ten respondants (86%) as their
favorite brand that provides sports-related content and the majority (92%)
agrees that ESPN is a leader in the industry.
15% of visitors regularly read or subscribe to ESPN The Magazine.
53% report watching SportsCenter daily.
Advertising on ESPN.com results in higher lifts in all branding metrics
