Single: 28% | Married: 59%
Median Age: 30 (44% between 18 and 34)
Average household income: $68,100
Any college: 81%
Full-time employed: 84%
Full-time students: 5%
Second most popular sport followed: Pro football (65%)
Agree that industry leading brands advertise on ESPN.com: 50%
Intend to purchase an automobile in the next year: 58%
Play games on their computer: 71%.
Play online Fantasy Auto Racing Games: 62%
Non-students with an investment portfolio: 76%. Average
portfolio among non-students who invest: $115,000
Listen to music on their PC:
Make online purchases: 88%
Likely to purchase sports-related products: 74%.
Sporting goods or sports gear: 59%
Full-time employees involved in company technology
Use a cell phone: 72%, With Internet access: 14%
Will take a sports-related vacation in the next year: 35%.
Average number of total trips taken: 5
Play video games: 49%
Over half (59%) of respondents are daily visitors to ESPN.com and one
quarter (28%) of them say they visit the RPM area of ESPN.com daily.
93% are satisfied with ESPN.com
90% stated that ESPN.com was their favorite national Web site for acquiring sports news and information.
ESPN was selected by nearly nine out of ten respondants (86%) as their
favorite brand that provides sports-related content and the majority (92%)
agrees that ESPN is a leader in the industry.
15% of visitors regularly read or subscribe to
ESPN The Magazine
53% report watching
Advertising on ESPN.com results in higher lifts in all branding metrics
J. Riley McDonough
College Basketball Landscape
College Football Landscape