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  • Median Age: 34 (56% between 18 and 34)
  • Men: 81% | Single: 48%
  • Any college: 71%
  • Full-time employed: 73%
  • Average (Mean) household income: $72,400
  • Agree that industry leading brands advertise on ESPN.com: 43%
  • AUTOS: Intend to purchase an auto in the next year: 51%
  • ENTERTAINMENT: Play games on their computer: 68%
  • FANTASY GAMES: Play online Fantasy Games: 43%
  • FINANCIAL: Trade stocks online: 17%
  • MUSIC: Listen to music on their PC: 77%
  • RETAIL: Make online purchases: 89%
  • SPORTING GOODS: Likely to purchase sports-related products:
    80%, Athletic footwear: 92%, Gear: 54%, Tennis racquet: 25%,
    Tennis sneakers: 28%
  • TECHNOLOGY: Full-time employees involved in company technology
    purchases: 56%
  • TELECOM: Use a cell phone: 75%, With Internet access: 17%
  • TRAVEL: Took an average of 5 trips in the past year
  • VIDEO GAMES: Play video games: 49%
  • Three-quarters (74%) of respondents are daily visitors to ESPN.com 44%
    of them say they visit the Tennis area of ESPN.com daily.
    • 94% are satisfied with ESPN.com
    • 92% stated that ESPN.com was their favorite national Web site for acquiring sports news and information.
  • ESPN was selected by nine out of ten respondants (89%) as their favorite
    brand that provides sports related content and the vast majority (93%)
    agree that ESPN is a leader in the industry.
  • ESPN maintains a strong brand presence among its site visitors.
    • 23% of visitors regularly read or subscribe to ESPN The Magazine.
    • 55% report watching SportsCenter daily.
Advertising on ESPN.com results in higher lifts in all branding metrics