Just one win, even if it's just in the NCAA tournament's round of 64, has enormous consequences for a school that doesn't normally sit on this stage.
"It has created some very positive reactions for our department as well as our institution," Norfolk State athletic director Marty Miller said. "We've been recognized by the city of Norfolk. It gave recognition to the city. The students became more enthused about the programs."
AP Photo/Nati HarnikNorfolk State will have to survive without its star, Kyle O'Quinn.
Miller said the Spartans' upset of 2-seed Missouri has increased interest in all sports on campus. Putting a dollar figure on the improvement can't be measured just yet, but Miller anticipates an increase in all season tickets in all sports.
And that's not the only thing increasing. Miller had to pay head coach Anthony Evans, too.
Evans previously had one year remaining on this contract, but said he received a five-year contract extension and his salary went from a modest $125,000 to the range of $180,000 to $190,000.
Evans said recruiting has already changed. The visibility of the win put Norfolk State on the map, when it may not have been recognized by recruits before the upset. NSU isn't suddenly getting higher-level recruits, but within its sphere, the Spartans certainly have more name recognition than in the past.
"There were a number of calls that we weren't getting early on, but since we came back from the tournament they are pursuing us instead of us having to do it to them," Evans said.
"The enthusiasm has been incredible. Everyone seems to be smiling here all the time now. The faculty, the staff, the students, there have been great responses from everyone."
Up at Lehigh, head coach Brett Reed said there hasn't been a formal contract offered, but there are new terms being discussed. He said he's optimistic that he will have a new deal.
The Mountain Hawks, like the Spartans, have had an enthusiasm uptick for their teams after their tourney win over Duke in Greensboro, N.C.
"There is a greater awareness of the university as a whole," Reed said. "It's tangible. There were 8.4 million who watched the game live. I was sent newspaper articles from Baton Rouge and Los Angeles where Lehigh was on the front page. That's major for our institution."
Reed said there was also an alumni connection that occurred with the win.
"They were like rock stars and anyone who had a connection to Lehigh felt great about their experience, even if they never participated in sports," Reed said.
The shelf life could be short, though. Take it from Fang Mitchell of Coppin State, the dean of MEAC coaches whose Eagles also pulled a 15-2 upset out of the MEAC, defeating South Carolina in 1997.
"I don't know if it becomes as big in terms of people remembering it," Mitchell said. "We've won three out of the [MEAC's] six [NCAA tournament] victories and I don't think people recognize that. But if you do mention that we're in the same conference as Norfolk State that can help in recruiting right now.
"But people get amnesia quick. We need to keep having those big-type wins. It won't help me. It might help Norfolk."
Evans is trying to schedule up and take advantage of the March momentum. He said he has Illinois, Seton Hall and Iowa on the schedule.
He also said he's confident the 34-point loss to Florida in the round of 32 doesn't taint the history that happened two nights earlier.
"No one gave us a chance in [the Missouri game]," Evans said. "Every time the matchup was announced, we weren't even mentioned. We played with nothing to lose. We were Cinderella and that will be remembered more. We don't talk about [the Florida game]. The Missouri win was something historic."
The problem for Norfolk State is that its most recognizable player is gone. The Spartans lose senior center Kyle O'Quinn, who scored 26 points and grabbed 14 rebounds in the upset of Mizzou.
"It was great, though, having Kyle play so well at Portsmouth and being the MVP of the Portsmouth [NBA] Invitational," Evans said. "People will see that we had an NBA player, and that could attract others."
AP Photo/Chuck BurtonC.J. McCollum's draft stock was soaring after the upset of Duke, but he decided to stick with Lehigh.
As for the Mountain Hawks, they still have a future NBA player.
Lehigh returns C.J. McCollum, who could have decided to enter the NBA draft and been a likely first-round pick, but instead decided to return for his senior season after averaging 21.9 points, 6.5 rebounds and 3.5 assists a game. He scored 30 points and had six rebounds and six assists in the five-point win over Duke. McCollum scored 14 points and had eight boards in the 12-point loss to Xavier two days later.
"We have a strong nucleus back," Reed said.
Lehigh is looking at a game at Baylor and Reed said there are a few other options to get games against major-conference teams. The Mountain Hawks no doubt will be the favorites in the Patriot League and with McCollum will generate quite a bit of buzz with NBA scouts hanging around gyms every stop on the schedule.
So Lehigh has a chance to stay nationally noticeable, while Norfolk State will have a tougher challenge.
But regardless of what the 2012-13 season may bring, the Mountain Hawks and Spartans will always have that one unforgettable night of March 16 -- a night that still resonates six weeks later and likely will continue to do so for the foreseeable future.