Sources: Louisville stays with adidas

Updated: April 17, 2014, 12:13 PM ET
By Brett McMurphy |

Louisville has signed a five-year, $40 million shoe and apparel deal to remain with adidas, sources told on Thursday.

The deal, through the 2018-19 school year, ranks among the nation's top five shoe and apparel deals for all college programs. Louisville has been affiliated with adidas for the past 16 years.

[+] EnlargeEli Rogers
Joe Robbins/Getty ImagesLouisville, which has been with adidas for 16 years, has signed a new five-year deal worth $40 million with the shoe and apparel company.

In January, Notre Dame and Under Armour announced a 10-year deal worth $90 million, the nation's most valuable, sources told

Louisville's $8 million per year deal is slightly below Notre Dame's but similar to that which adidas signed with Michigan (10 years, $82 million).

Louisville's brand has increased dramatically with the Cardinals' recent on-field success. In the 2012-13 school year, Louisville became the first school to win a BCS bowl game (Sugar), have both its men's and women's basketball teams in the Final Four (the men were NCAA champions) and have its baseball team reach the College World Series in the same season.

On July 1, Louisville will move to the Atlantic Coast Conference.

Other power conference schools with adidas deals include Texas A&M, Nebraska, Wisconsin, Indiana, UCLA and Kansas. In recent months, adidas has lost former clients Notre Dame to Under Armour and Tennessee to Nike.

A formal announcement of the Louisville's new deal will be Thursday afternoon.

Brett McMurphy | email

College football reporter


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