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Wednesday, December 12
 
Forget Enron, let's go back to Candlestick

By Jim Caple
ESPN.com

The Enron corporation filed for bankruptcy this week, a move that shocked many stock analysts but not me. It doesn't take Lou Dobbs to realize that an energy company that pays $100 million for naming rights to a baseball stadium has Chapter 11 written all over it.

Of course, Enron isn't the only company to pay an outlandish price for stadium naming rights. At last count, more than 100 stadiums had sold their names. That includes an elementary school gym in New Jersey that recently sold its naming rights for $100,000 to a chain store.

That's right -- $100,000 for an elementary school gym. That's a lot of money to put your name on an arena hosting kill-the-carrier games during recess.

Nor is Enron the only company to run into financial difficulty after paying through the nose for naming rights. The Marlins and Dolphins play in what is called Pro Player Stadium even though that company no longer exists. Philadelphia's basketball arena has gone through three names the past two years. PSINet has gone bankrupt, though it has made its payments for the naming rights to Baltimore's football stadium. The St. Louis football stadium in St. Louis is called The Dome at America's Center because its former name, the TWA Dome, became obsolete at the same time TWA did.

We can -- and should -- call stadiums the names we want, not the name wanted by some soulless corporation that just laid off 40,000 workers.

And now San Francisco fans can rejoice because 3Com won't pay for the naming rights after this year, removing one of the worst stadium names from sports.

There is only a slim chance, however, that the stadium will officially revert to its old name, Candlestick Park. With 3Com out of the picture, the 49ers are intent on selling the naming rights to another impersonal corporation, the only ones foolish enough to pay money for the dubious privilege.

I've written about the scourge of corporate names before -- for the life of me I still can't understand why electric utilities feel the need to advertise -- but this latest round of bankruptcies provides fans with the opportunity to reclaim their favorite old stadium names, to bring Tiger Stadium, Three Rivers Stadium and Jack Murphy Stadium back into the fold.

Oh, I have no delusions that teams won't replace their bankrupt sugar daddies with another corporation suffering from an inferiority complex, but that doesn't matter. We simply don't have to go along with calling the stadiums by their new corporate names.

After all, it's not like those naming rights paychecks are addressed to us.

Don't like the over-corporate trend in the national pastime? Then fight back. With the owners hitting us up for subsidies, with Bud Selig threatening his revolting elimination plan, with the painfully suspect financial losses presented to Congress, it's time we stop obeying their every order.

Be like the Denver Post, the one major newspaper with the guts and integrity to call bull on this nonsense and refuse to call the city's new football stadium anything but Mile High Stadium.

We can -- and should -- call stadiums the names we want, not the name wanted by some soulless corporation that just laid off 40,000 workers. When the 49ers find another sucker to put its name on the stadium, fight back by calling it Candlestick Park. Call the new Reds park by the name that was good enough for Joe Morgan and Johnny Bench, Riverfront Stadium.

The same goes for the new stadiums that never had a non-corporate name. Pittsburgh's new park is still at the confluence of the Ohio, the Alleghany and the Monongahela, so Three Rivers Stadium still is very appropriate. The Tigers moved to Detroit's new park, so call it new Tiger Stadium. The Mariners stadium is located due south of Seattle's historic Pioneer Square, so call it Pioneer Diamond. Or Rainier Park. Or Cascade Field. Or anything other than what a multi-billion dollar corporation says you must call it.

Let's show some backbone for once.

And with Enron in bankruptcy, I have the perfect new name for Houston's stadium name. Debits Field.

Lies, damn lies and statistics
Amazingly convenient, wasn't it, that despite having the 29th lowest "official" local broadcast deal and the 17st lowest gate receipts, Bud's Brewers still somehow showed the most profit of all the teams when baseball opened its books at Congress last week? Why, just think how profitable the Brewers would be were Bud to eliminate the Twins and get a piece of the Minnesota market. ... What was more amazing than a team with nine consecutive losing seasons somehow being more profitable than the Yankees, however, was the expenses shown for many of the teams. Player payroll aside, the Mariners had approximately $92 million in expenses attributed to them, the Yankees $91 million and the Dodgers $80 million. And remember, those are expenses over and above the player salaries, nor do they include revenue-sharing payments. Such expenses go down all the way to Cincinnati's $37 million. So just what the heck are the Yankees spending $60 million more on than the Reds? Also, it's incredible how the broadcast rights to Atlanta for a national cable package were barely as much as Detroit's. I'm not saying the books were cooked, but Emeril, Jamie Oliver and the Iron Chef were standing curiously close to the ledger. ... Robbie Alomar has now been traded with or for Joe Carter, Fred McGriff, Tony Fernandez, Matt Lawton, Alex Escobar, Jerrod Riggan, Mike Bacsik, Danny Peoples and possibly Billy Traber. The Mets are his fifth team, which is not unprecedented for a player of his level -- as Rob Neyer pointed out, Rickey Henderson has played for seven teams while Frank Robinson and Joe Morgan played for five -- but having played in the All-Star Game for San Diego, Toronto, Baltimore and Cleveland, he has an excellent chance to become the first player to be an All-Star for five different teams (Walker Cooper, Goose Gossage, Lee Smith and, surprisingly, Kevin Brown, also did so with four). According to Eric Enders of Baseballprimer.com, Alomar stands a decent chance of becoming the first Hall of Famer to never play more than five seasons with one team (he played three with San Diego, five with the Blue Jays, three with Baltimore and three with Cleveland).

Q: How much did George Steinbrenner and his partners pay for the Yankees in 1973?

Answer below.

Win Blake Stein's money
This week's category: Bigger NYC Bargains Than That $10 Rolex That Lost An Hour And Turned Your Wrist Green Two Days After You Got It On The Street In Times Square:

A: $10 million, or $4 million less than CBS paid for them. Baseball claims the Yankees took in more than $240 million in revenue this year -- and still made less money than the Brewers (wink, wink)

Infield chatter
"I've been particularly impressed by your management of the Brewers, because it's always a good weekend when the Brewers come to town."

-- New York City Rep. Anthony Weiner mocking Selig's ownership of the Brewers at the commissioner's appearance before Congress.

Jim Caple is a senior writer for ESPN.com.






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