Blue Jays oppose trademark bid
OMAHA, Neb. -- The Toronto Blue Jays are contesting Creighton University's use of a new logo, saying the depiction of the school's "Bluejay" too closely resembles the logo of the major league baseball team.
The Blue Jays filed a notice of opposition this month with the U.S. Patent and Trademark Office, opposing the university's application for a trademark.
Creighton's new logo debuted in September 2013, coinciding with the school's move from the Missouri Valley Conference to the Big ...
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