Arena named Jimmy Fund Center instead

Updated: February 25, 2005, 7:10 PM ET
By Darren Rovell | ESPN.com

There will be no Derek Jeter Center after all.

On Tuesday, New York attorney Kerry Konrad won the right in an eBay auction to name Boston's FleetCenter for a day. For his $2,325, Konrad wanted to honor the New York Yankees shortstop.


But, on Friday, FleetCenter officials rejected the name, which Konrad hoped would add to the 25-year rivalry he has had with his former college classmates who are Boston Red Sox fans.

"We decided that all the names had to be rated ...

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