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Will a clean-cut Damon sell in the Bronx?

Originally Published: December 21, 2005
By Darren Rovell | ESPN.com

A move to the Bronx usually means increased marketability for a player. But will that be the case with Johnny Damon?

While he was with Boston, Damon made a name for himself with his caveman look. But, now that he's agreed to don the pinstripes, owner George Steinbrenner's edict that requires a clean-cut look from the Yankees is expected to strip Damon of the physical identity that made him unique -- his long hair and beard.

That identity crisis, marketers say, won't make it impossible ...

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