Marketing Synergy

Baseball-Reference.Com page sponsorship often makes perfect sense, as in the case of Matt Holliday.

Updated: April 15, 2009, 12:47 PM ET
By Cameron Martin | Special to ESPN The Magazine

Athletics outfielder Matt Holliday will be a free agent next season. Where will he end up? In a hitter-friendly park like Coors Field, where he hit .357 and slugged .645 over the first five years of his career? Or in a relatively hitter-neutral venue like Dodger Stadium, where (in 35 career games) he's hit .259 with a .415 slugging percentage?

Rumors abound, and interest in Holliday—in particular, his home-road splits—will continue to grow as the July 31 trade ...

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