There's always this year
Welcome to MLB's golden age of "I did not see that coming"
GOOGLE THE PHRASE "There's always next year" and the top result is the Wikipedia entry for The Cubs Fan's Guide to Happiness, a manual for surviving the unrelenting misery of rooting for Chicago's longest-suffering team. Irony has apparently been factored into Google's algorithms.
There's always next year. It's the baseball lie that keeps on giving. Ever since the Cincinnati Red Stockings ran the table in 1869 (57 wins, zero losses, five world-class mustaches), there ...
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ESPN The Magazine: April 1, 2013