It doesn't pay to be Cabrera
Why Madison Avenue treats MVP Miguel Cabrera like a D-lister
FOR THIS YEAR'S Money Issue, I wanted to look beyond who makes the most money in sports and ask what makes money -- what factors drive off-field compensation? As you might expect, likable stars with googols of Google mentions take home a lot of endorsement money, but for various reasons, a lot of stars don't get what they should.
Working with Jeff Phillips, a principal at the Parthenon Group consulting firm, and Tyler Williams, a graduate student in economics at ...
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