NEW YORK -- George Steinbrenner wants TV viewers to admire
his cuddly side -- and his good hair days.
Asked whether he likes how he's depicted on ESPN's new
miniseries "The Bronx Is Burning," the New York Yankees owner
joked via his publicist: "They always show me angry; they never
found a softer, kinder, gentler George."
Oliver Platt plays Steinbrenner in the eight-part series,
adapted from Jonathan Mahler's "Ladies and Gentlemen, The Bronx Is
Burning," about the summer of 1977 and the Yankees' quest to win
the World Series.
"He doesn't want to knock the guy's acting; he wants to knock
his clothing and hairdo," Steinbrenner spokesman Howard Rubenstein
quipped in Friday editions of Newsday.
"George's hair is more neatly trimmed," added Rubenstein. "He
doesn't wear a wig; people think that because he's perfectly barbered. He doesn't have a hair out of place."
Steinbrenner also related through Rubenstein that Platt's performance in the series fails to capture the complex, multifaceted owner Rubenstein describes as going quite beyond the cliché of "Grumpy George." Steinbrenner has removed himself a bit from the spotlight in recent years, but now that the program has shot him back into the public eye, Rubenstein wants to offer a long-time associate's perspective.
"I've been with George over 21 years and there is really a good side to him," Rubenstein said in the Newsday story. "They didn't show his really good, strong side. He's multidimensional; he's not a single-dimension guy."
Rubenstein also sought to convey Steinbrenner's beef with the way that the Boss' signs of declining health are reported by the media.
"He is OK, and I talk to him every day," Rubenstein said. "He is not happy with that misportrayal of him."
Information from The Associated Press was used in this report.