Ryan Braun's reputation suffering

Updated: July 31, 2013, 4:58 PM ET
By Darren Rovell | ESPN

Ryan Braun has hit rock bottom, at least as far as his reputation is concerned.

A poll taken over the past couple of weeks reveals that the American population believes that the disgraced Milwaukee Brewers slugger is one of the least trustworthy athletes in Repucom's Celebrity DBI database of 2,988 celebrities.

When someone doesn't play it straight, they get brutalized. Ryan can't fall much further. Even Tiger didn't fall down this low.

-- Paul Smith, Repucom CEO

"When someone doesn't play it straight, they get brutalized," said Paul Smith, Repucom's CEO. "Ryan can't fall much further. Even Tiger didn't fall down this low."

The general population in the U.S. says only eight athletes are less trustworthy than Braun, according to Repucom's numbers: Marion Jones, John Daly, Manny Ramirez, Lance Armstrong, Michael Vick, Metta World Peace, Pete Rose and Dennis Rodman.

Smith said that Braun's drastic fall is due to not only his 65-game suspension handed down by Major League Baseball for his role in the Biogenesis scandal but also his previous insistence that he didn't take performance-enhancing drugs.

Braun famously attacked the integrity of urine sample collector Dino Laurenzi Jr., whose keeping of Braun's sample for nearly two days before sending it to the lab provided a technicality for the former MVP to escape a 50-game suspension from a positive drug test in 2011.

"As I have acknowledged in the past, I am not perfect," Braun said in a statement after being suspended. "I realize now that I have made some mistakes."

Braun went on to say that he was "glad to have this matter behind me once and for all."

Not so fast, says Smith.

"We can't be perfect every day," Smith said. "But when we screw up, we can't screw it up again. Ryan really dug a hole for himself."

Braun's name in the news has made him more well-known. The Celebrity DBI shows that 30 percent of the general population know who he is now, compared to 15 percent in September of last year.

Darren Rovell | email

ESPN.com Sports Business reporter

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