Commentary

Let foray on Fox develop organically

Originally Published: January 30, 2012
By Josh Gross | ESPN.com

The handwringing is too much.

Fact: The official start to UFC's business on Fox rendered three drawn-out decisions (though I liked what Chael Sonnen and Michael Bisping did more than some of you did).

Fact: The outcomes, dry as they were, could not have been better for UFC's bottom line.

Mixed martial arts is the epitome of a "What have you done for me lately?" business. Despite a tremendous track record promoting action fights -- the reason Fox or any other potential broadcast partner would have wanted to be in business with Zuffa to begin with -- there's no winning when it comes to the expectation game. Every bout has to be a war, right? Well, that's impossible. This is sports we're talking about, and from time to time the most relevant fighters aren't necessarily the most exciting. Styles make for plodding, boring stalemates, the same as they make for all-out slugfests. That's just another fact of life in the fight game.

Due in part to the reaction to Saturday's card, I'm wondering whether UFC and Fox will let the product in the cage unfold organically, or will they attempt to manipulate matchmaking in a way that promotes exciting action?

No more wrestler-heavy lineups, perhaps?

That line of thinking would be a mistake.

The way Fox positioned the UFC is appropriate: It is a sports property. That's how UFC wants to be viewed, too. So it's not enough to have Leonard Garcia fights on repeat. UFC bouts on network TV have to be meaningful action fights, which is where it can get tricky putting UFC in front of an audience with a general sports mindset, where the scoreboard matters more than anything else.

So go ahead, dwell on the lack of action on TV all you want. I won't. It's unproductive and doesn't acknowledge the bigger picture. One night does not a deal make. There will be tremendous fights on network TV. I know this because I've covered MMA for over 12 years and the sport has far fewer failures than successes in the cage.

Rashad Evans fights Jon Jones in April. Chael Sonnen meets Anderson Silva in June. That's all that matters now. How long will you care that Evans didn't tear through Phil Davis, or that Sonnen might or might not have deserved to beat Bisping?

I cared for about as long as it took me to write grades this week.

Josh Gross covers MMA for ESPN.com. Follow him on Twitter at JoshGrossESPN.