Pelicans uniting with Smoothie King

Updated: February 6, 2014, 11:05 AM ET
By Darren Rovell | ESPN.com

The New Orleans Pelicans will announce on Thursday a 10-year naming rights deal that will result in their home being called the Smoothie King Center.

Financial terms of the deal with franchisor Smoothie King, which has 675 stores in the U.S., South Korea and Singapore, were not being disclosed. The company has about 75 employees working at its New Orleans headquarters.

"Our mission is to invest locally, regionally, nationally and internationally," said Tom O'Keefe, Smoothie King's ...

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