Kevin Durant launches movement

Updated: March 13, 2014, 2:53 PM ET
By Chris Broussard | ESPN.com

Kevin Durant is shooting for three goals this season, but most observers are only familiar with two of them.

Everyone knows Durant wants to lead Oklahoma City to the NBA title.

Everyone knows he wants to win his first MVP award. But the league's top scorer says his third goal is just as important: spreading the message that being kind to others is the ultimate sign of strength.

"I just want to let people know that being kind is not a sign of weakness," Durant said Wednesday ...

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