Pat Riley files for '3-peat' trademark

Updated: May 21, 2014, 4:23 PM ET
By Darren Rovell | ESPN.com

Pat Riley has extra incentive for his Miami Heat to win a third straight title.

The Heat president owns four trademarks to the varying versions of the phrase "Three-Peat."

And although it's unknown whether Riley intends to license the phrase to companies making championship gear, the former coach seems to be thinking about it.

Records with the U.S. Patent & Trademark Office reveal that, last Thursday, an attorney representing Riley's company, Riles & Co., filed a trademark ...

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