Sports drinks battle over LeBron

Updated: June 6, 2014, 3:43 PM ET
By Darren Rovell | ESPN.com

LeBron James' cramping turned into a battle among sports drink companies on social media late Thursday night and into the morning.

Gatorade, which has been the official sports drink of the NBA since 1984, making it the league's longest-standing sponsor, has its name on cups, coolers and its product on the podium for every postgame press conference.

But, as fans questioned if the sports drink could have helped James, whose cramping resulted in him sitting out the final 3 minutes and ...

Read full story


Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on ESPN's media platforms. Learn more.