What is LeBron James' real value?

Updated: July 4, 2014, 2:54 PM ET
By Darren Rovell | ESPN.com

Over the past four years, the Miami Heat have paid LeBron James $64 million. A maximum deal over the next, say, three years will cost the Heat $66.7 million. And that will be a bargain.

Here's why:

Let's begin with the most obvious reason: ticket sales.

Since arriving, LeBron has helped the Heat jump from a middle-of-the-road team in terms of gate revenue to a top-three team.

After four straight years of sellouts, plus significant increases in ticket prices, the ...

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