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Kevin Durant: 'Just being myself'

Updated: July 30, 2014, 9:56 PM ET
By Darren Rovell | ESPN.com

Kevin Durant spent Wednesday morning in Las Vegas talking to 10 companies that sponsor him while addressing questions on how he handles being a public figure and being chosen as a popular figure on Madison Avenue.

While Durant was one of the most-liked players in the league, he became the most liked this season, according to the Q Scores, thanks in great part to his MVP speech in which he emotionally thanked his mother for her guidance and support.

"I didn't do that to be marketable, ...

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