@NBA will be put on game balls
NBA players now can get their handle on the league's handle.
The NBA announced Thursday that it would be putting its social media identifier, @NBA, right under the words "official game ball," becoming the first league to usher social media literally into the players' hands.
"We have a young, tech-savvy fan base," Melissa Rosenthal Brenner, the league's senior vice president for digital media, said. "This acknowledges our commitment to being part of the conversation."
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