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@NBA will be put on game balls

Updated: July 31, 2014, 1:48 PM ET
By Darren Rovell | ESPN.com

NBA players now can get their handle on the league's handle.

The NBA announced Thursday that it would be putting its social media identifier, @NBA, right under the words "official game ball," becoming the first league to usher social media literally into the players' hands.

"We have a young, tech-savvy fan base," Melissa Rosenthal Brenner, the league's senior vice president for digital media, said. "This acknowledges our commitment to being part of the conversation."

The ...

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