Bulls still winning off the court

Originally Published: December 2, 2004
By Darren Rovell | ESPN.com

The Chicago Bulls have been the greatest success story in basketball over the past six seasons. Not on the court, of course -- there they've lost more games than any other team in the NBA, by far. But since Michael Jordan's departure, the Bulls have enjoyed the highest attendance in the league and, with low team payrolls, have secured a place among the league's most profitable franchises. Their amazing success off the court has been the result of groundwork laid by several key people, and has ...

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