Chapter 8: The $hoe deal
Editor's note: In this excerpt from the forthcoming book "The Franchise," LeBron James becomes the object of a bidding war between Reebok, Adidas and Nike.
In late April of 2003, LeBron James officially announced he was going to turn pro with a press conference at his high school. After listening to the pitches of several agents, he chose Aaron Goodwin partly because Goodwin had a history of making major shoe deals with various companies. Goodwin had sent Gary Payton and Jason Kidd to Nike ...
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