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Game 7 NBA's most-watched since '98

Updated: June 22, 2010, 1:46 PM ET
ESPN.com news services

NEW YORK -- Not since Michael Jordan's final championship has a pro basketball game drawn a bigger audience than last week's seventh game of the NBA Finals between the Los Angeles Lakers and Boston Celtics.

The Nielsen Co. said Tuesday that 28.2 million people watched Kobe Bryant's Lakers win their second straight NBA championship. It was the most-watched NBA game since Jordan led the Chicago Bulls to their sixth championship over the Utah Jazz in 1998.

Except for the Olympics, Nielsen ...

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