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Power Balance gets Kings naming rights

Updated: January 12, 2011, 12:40 AM ET
Associated Press

SACRAMENTO, Calif. -- The Sacramento Kings will have a new name for their arena.

The team announced a deal Tuesday to form a multiyear marketing partnership with Power Balance and rename Arco Arena the Power Balance Pavilion. The name change will be official March 1.

Power Balance is most famous for its popular wristbands and pendants worn by athletes such as Shaquille O'Neal and David Beckham. The company recently admitted there is no credible scientific evidence behind claims that ...

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