Jeremy Lin's Rockets get tire sponsor

Updated: August 8, 2012, 12:29 AM ET
By Darren Rovell | ESPN.com

A company that became a sponsor of the New York Knicks thanks to "Linsanity" is following Jeremy Lin to Houston.

Maxxis Tires, a tire brand whose global headquarters are based in Taiwan, announced Tuesday afternoon that it would become a sponsor of Lin's new team, the Houston Rockets.

The company says it will be guaranteed one minute of television exposure through courtside LED signage during Rockets home games and, as part of its contract, gets to sponsor a promotional night.

This ...

Read full story


You must be signed in to post a comment

Already have an account?