Limited use of ads on court OK'd
The NBA will allow advertising on the court for the first time next season.
The league sent a memo to its teams saying they will be permitted to sell space on what is referred to as the apron. The space covers the out-of-bounds area on the sideline between the baselines and the coaches' box where teams currently advertise their website or Twitter handles.
A team can place a company's logo on the floor in front of both team benches, but it has to be a decal. That's because teams can ...
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