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Big market vs. small market

Originally Published: June 14, 2013
By J.A. Adande | ESPN.com

The ongoing mystery of the NBA is why it cares about small-market teams more than the fans do. Oh, fans might say they're concerned about the welfare of the league's smaller outposts and believe the NBA conspires against the lesser markets. Yet those same fans never bother to support the lesser markets, even when it costs nothing more than the electricity needed to power their TV sets.

The Memphis-San Antonio Western Conference finals struggled to draw even half the television audience ...

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