LeBron James' market share

Didn't see much of LeBron during commercial timeouts? That's by design

Updated: June 25, 2013, 11:12 PM ET
By Michael Wilbon | ESPN.com

There's no limit to the number of people who'll be stalking LeBron James now: the Fortune 100 companies, the moguls seeking relationships, the cutting-edge entrepreneurs who want to publicize their products or services and, in return, make themselves and LeBron even richer and more famous than they already are.

He's the undisputed king of basketball, worldwide, which spikes his global appeal in a way pro football players -- whose popularity is confined to America's shores -- don't dare ...

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