Drummond, social media All-Star

Who's got Klout? Detroit Pistons second-year center Andre Drummond

Updated: March 18, 2014, 12:33 PM ET
By Sam Alipour | ESPN The Magazine

Knicks/PistonsAllen Einstein/NBAE/Getty ImagesDrummond didn't make the All-Star team, but he's a virtual All-Star with 600k Twitter followers.

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If social media is a young person's game, 20-year-old Andre Drummond is already a virtual All-Star. The Pistons' second-year center -- who was snubbed by the actual All-Star Game -- deftly posts up in every platform from Twitter to Vine. Here, he dishes on his sky-high Klout score and igniting Instagram romance with a Hollywood dime

Top Tweet
"Honestly, I'm glad I met everyone in my life. The good and the bad. The good make me thankful, the bad make me learn my lessons."

Followers of @AndreDrummond
Twitter: 639,977
Instagram: 164,766
Facebook: 13,588

The Mag: You haven't even made an All-Star team yet, but you have a ridiculous Klout score. What's your secret?
Drummond: I'm just myself, man. I don't really do anything crazy. I'm just a 20-year-old who happens to work in the NBA. I want to get to know my fans and let them get to know me. Give them an inside look at my life outside of basketball.

The Mag: When are you most active on social media?
Drummond: After practice. That's when everybody is getting out of school or on their lunch break. Sometimes I'll go on a spurt and stay on there for hours.

The Mag: You're all over Twitter, Facebook, Instagram, YouTube and Vine. Which is your favorite?
Drummond: Instagram and Twitter are the best ways to let people in on what I do -- not only basketball, but having fun with my friends too. And Vine's great because you have six seconds to do something funny. YouTube is a longer version of my Vine and Instagram -- everything in one six-minute video.

The Mag: You're big on selfies. What's the key to taking a good one?
Drummond: I just take pictures and post them; I don't really plan it out. But I think having long arms helps. [Laughs]

[+] EnlargeAndre Drummond-Jennette McCurdy
Jennette McCurdy/InstagramDrummond used his social media prowess to befriend, and later date, actress Jennette McCurdy.

The Mag: You're known for Throwback Thursday baby pics, like the one you captioned "Fat Boy Drum." You were probably 2 years old, but you looked like Rasheed Wallace.
Drummond: Oh yeah, I was huge. I was a very large baby. A big Oompa-Loompa.

The Mag: You gave us a romance for these modern times, using social media to garner the affection of iCarly actress Jennette McCurdy. What spurred you to pursue her?
Drummond: It started as a joke with a childhood friend -- iCarly was our show, and my friend and I had a thing for Jennette and Miranda Cosgrove. We'd joke about it on Twitter, and Jennette caught wind of it. Turned out she was interested enough to talk to me.

The Mag: It began with you expressing your #WomanCrushWednesday feelings for her. She later wrote in The Wall Street Journal that she found it "gutsy and flattering." Very gutsy, dude. You weren't worried about the ribbing?
Drummond: Nah, man. I still have time to be a kid. But I didn't actually think anything would come of it, to be honest.

The Mag: What effect did the relationship have on your social media following? I'd imagine you now hold the NBA record for most preteen female followers.
Drummond: Yeah, a lot of kids follow me now. Not just kids my age, but younger kids, so I watch my movements [on social media].

The Mag: What's your relationship status now?
Drummond: Everything is cool. We're focusing on work and still talking to each other.

The Mag: I wish ________ would follow me.
Drummond: Hmm. Let me think about this one. [Pauses] Beyonce? Nah. [Another pause] I know: Meagan Good.

The Mag: Maybe you should hit Meagan up with a #WomanCrushWednesday request.
Drummond: [Laughs] I might have to ...

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Sam Alipour is a Senior Writer at ESPN Magazine and contributor to ESPN and ESPN.com. Contact him at sam.alipour@gmail.com and on Twitter.

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