- Sam Alipour
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If social media is a young person's game, 20-year-old Andre Drummond is already a virtual All-Star. The Pistons' second-year center -- who was snubbed by the actual All-Star Game -- deftly posts up in every platform from Twitter to Vine. Here, he dishes on his sky-high Klout score and igniting Instagram romance with a Hollywood dime
"Honestly, I'm glad I met everyone in my life. The good and the bad. The good make me thankful, the bad make me learn my lessons."
Followers of @AndreDrummond
The Mag: You haven't even made an All-Star team yet, but you have a ridiculous Klout score. What's your secret?
Drummond: I'm just myself, man. I don't really do anything crazy. I'm just a 20-year-old who happens to work in the NBA. I want to get to know my fans and let them get to know me. Give them an inside look at my life outside of basketball.
The Mag: When are you most active on social media?
Drummond: After practice. That's when everybody is getting out of school or on their lunch break. Sometimes I'll go on a spurt and stay on there for hours.
The Mag: You're all over Twitter, Facebook, Instagram, YouTube and Vine. Which is your favorite?
Drummond: Instagram and Twitter are the best ways to let people in on what I do -- not only basketball, but having fun with my friends too. And Vine's great because you have six seconds to do something funny. YouTube is a longer version of my Vine and Instagram -- everything in one six-minute video.
The Mag: You're big on selfies. What's the key to taking a good one?
Drummond: I just take pictures and post them; I don't really plan it out. But I think having long arms helps. [Laughs]
The Mag: You're known for Throwback Thursday baby pics, like the one you captioned "Fat Boy Drum." You were probably 2 years old, but you looked like Rasheed Wallace.
Drummond: Oh yeah, I was huge. I was a very large baby. A big Oompa-Loompa.
The Mag: You gave us a romance for these modern times, using social media to garner the affection of iCarly actress Jennette McCurdy. What spurred you to pursue her?
Drummond: It started as a joke with a childhood friend -- iCarly was our show, and my friend and I had a thing for Jennette and Miranda Cosgrove. We'd joke about it on Twitter, and Jennette caught wind of it. Turned out she was interested enough to talk to me.
The Mag: It began with you expressing your #WomanCrushWednesday feelings for her. She later wrote in The Wall Street Journal that she found it "gutsy and flattering." Very gutsy, dude. You weren't worried about the ribbing?
Drummond: Nah, man. I still have time to be a kid. But I didn't actually think anything would come of it, to be honest.
The Mag: What effect did the relationship have on your social media following? I'd imagine you now hold the NBA record for most preteen female followers.
Drummond: Yeah, a lot of kids follow me now. Not just kids my age, but younger kids, so I watch my movements [on social media].
The Mag: What's your relationship status now?
Drummond: Everything is cool. We're focusing on work and still talking to each other.
The Mag: I wish ________ would follow me.
Drummond: Hmm. Let me think about this one. [Pauses] Beyonce? Nah. [Another pause] I know: Meagan Good.
The Mag: Maybe you should hit Meagan up with a #WomanCrushWednesday request.
Drummond: [Laughs] I might have to ...
In ESPN The Magazine's Analytics Issue, Sam Alipour writes about the Pistons Andre Drummond, a social media All-Star.