NEW ORLEANS -- Cleveland, it turns out, has some very specific ideas about what LeBron James should do.
A video making the rounds on the internet, apparently posted on YouTube by a Cleveland filmmaker, remixes James' Nike ad in which he asks "What should I do?"
The ad was a response to the backlash James provoked with his nationally televised announcement that he would sign with the Miami Heat after playing seven seasons in Cleveland.
The video portrays different Cleveland sports fans and their disgust with James.
"Boston? Game 5? We watched. You quit," one fan says in the video, referring to last season's 32-point loss in the playoffs.
Before tipoff against New Orleans on Friday night, James said he had seen the video.
"It was all right," he said. "They could have done a better job."
The video ends with a fan on the street saying "We wanted you to be who you said you'd be."
That's immediately followed by a recording of James saying: "I got a goal. And that's a huge goal and that's to bring an NBA championship here to Cleveland, and I won't stop 'til I get it."
Accompanying that is an image of the iconic ad banner with James' image and the words "We are all witnesses" on it, falling off a building.